Littledata

Littledata is an ecommerce data platform that works with your analytics setup to ensure accurate ecommerce tracking. Their unique combination of client-side and server-side tracking makes it easy to capture complete, accurate ecommerce data and send it to the tools you already use, including Google Analytics 4 and Facebook Conversions API.

We worked with Rally to capture every customer touchpoint, so data-driven brands have a single source of truth in Google Analytics, not to mention better retargeting and audience building in Facebook (Meta) and Google Ads.

• Complete tracking for Rally's headless BigCommerce checkout
• Order data and marketing attribution
• Build targeted audiences for re-marketing and campaigns
• Own the data in Google Analytics and any connected reporting too